Join us for the BCAM Brunch: The Evolving Digital Marketing Landscape for Aesthetic Clinics in 2025/6 with Rick O'Neill from LTF
Date: Wednesday 22nd October
Time: 13:00pm-14:00pm
Rick O’Neill, FRSA – International Speaker & Consultant in Aesthetics Marketing
Rick is a leading international speaker and consultant in digital marketing for the medical aesthetics industry, with over 25 years of experience in digital strategy, 16 of those dedicated to aesthetics and dentistry.
As founder of LTF Digital, a 30-person award-winning agency built specifically for medical aesthetic and dental clinics, he works with some of the fastest-growing practices across the UK, Ireland, Europe, and the US. His team handles content, paid media, automation, CRM, and conversion strategy, partnering with brands including BTL, Merz Aesthetics, Alma Lasers, and Crown Aesthetics.
A respected voice on the international stage, Rick has spoken in 15 countries and delivered keynotes and workshops at some of the industry’s top conferences — including IMCAS Paris, AMWC Monaco, Alma Academy, Aesthetic NEXT (USA), and ACE & CCR London, as well as the prestigious Inner Circle in Switzerland, at which Rick is Faculty.
The Author of the Best-Selling Book “Black Belt Digital”, Rick is known for his direct, practical approach, he’s helped hundreds of clinics and training academies turn marketing confusion into commercial clarity. No fluff. No jargon. Just proven strategies that drive patient enquiries, conversions, and long-term growth.
He’s also coached aesthetic sales teams, advised global manufacturers, and continues to play an active role in shaping how the aesthetics industry approaches digital growth in 2025 and beyond.
Session Overview:
✅ Focus:
How digital marketing is changing this year.
Where clinics must adapt to stay ahead.
The increasing integration of AI - and what’s genuinely useful vs hype.
✅ Key topics:
What’s new in search (including Google SGE / AI snapshots) and how it affects clinics.
Short-form video and patient trust, what platforms are now paying off.
The smart use of AI: content planning, automated follow-ups, predictive analytics.
Risks: Why human oversight is still critical.
Compliance considerations around automated content and patient data.
✅ Learning outcomes:
Recognise which digital trends matter for your clinic this year.
Identify areas where you can safely deploy AI to reduce costs or save time.
Start an AI-readiness checklist (what to outsource, automate or keep manual).
✅ Interactive:
Live demo of an AI tool (eg: how to create a year’s worth of content ideas in 5 mins).
Quick poll: who’s already using AI, for what, and how’s it going?