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BCAM Welcomes Communications Coordinator As 20th Anniversary Approaches

The British College of Aesthetic Medicine (BCAM) has appointed a communications coordinator to spearhead the charity’s 20th anniversary celebrations in 2021 and raise awareness of key priorities such as regulation and education.

Former newspaper and BBC radio journalist Claire Britcher (pictured) joins the College at a pivotal time in its history, with a modernisation project underway and plans to mark its rich history, recognising the College’s founders and the progress that has been made across two decades.

BCAM represents more than 400 clinicians who work in the field of aesthetics, sharing information and advice, promoting best practice and driving up standards. Never has this been more important than during the Coronavirus pandemic, when members have turned to the College for guidance about their clinics and patients and have been able to rely on regular updates and online briefings.

BCAM President Uliana Gout said: “I am absolutely thrilled to welcome Claire to BCAM! We have a plethora of exciting initiatives in view of our 20th Anniversary celebrations in 2021 and we are all excited that Claire will be spearheading them with us.

“As a charity our key objective is to educate and support the general public and with Claire’s breadth of consumer outreach experience we are delighted to further our voice as leaders in Aesthetic Medicine.”

Claire, whose career has seen her work in the professional sport, charity and trade association sectors, said: “I’m thrilled to be joining BCAM at such an exciting time in the College’s history, and I look forward to celebrating the 20th anniversary with some creative events in this new virtual environment following the success of the first online conference.

“The growth in popularity of aesthetic treatments and the urgent need for regulation in this sector in the UK provide huge opportunity for BCAM to ensure clinicians’ voices are heard and their expertise is shared with government decision-makers.

“With a Bill outlawing botulinum toxin treatments and fillers for under 18s already going through Parliament, and BCAM’s 20th anniversary on the horizon, it promises to be an exceptionally busy few months ahead!”

BCAM Chief Executive Greg White said: “Comms has long been an area where the College has needed more resource so it is great to welcome Claire to the team. Her knowledge, experience and skills will help our trade and consumer press colleagues access the expertise of BCAM more readily, to the benefit of patients and public.”  

For further information, or to request an interview with Claire Britcher, please call 07720 912039 or email

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