BCAM Strategy

BCAM Vision document.

The Board have had several meetings about the strategic direction of BCAM over the past two years

The main strategic goals are as follows

1. Increase influence of BCAM within the industry
2. Increase the influence outside the industry
3. Introduce an exam for membership of BCAM
4. Become a royal college
5. Develop a credentialed speciality recognised by GMC as specialist qualification
6. Improve safety of the public having aesthetic procedures in particular injectable treatment and energy based procedures
7. Lobby Government to allow only clinicians to inject patients for aesthetic reasons.

To achieve these goals we considered we needed to increase the membership number and therefore funding. We therefore have planned the following:

BCAM Academy

BCAM Academy has been developed to capture new entrants into aesthetic medicine. The role of this is to provide a mentorship system and guidance about how to develop a career in aesthetics. Currently there are not the resources to develop our own training but this may be for future development. The purpose of the academy is to encourage new entrants to join BCAM. A new member of the staff is due to be appointed to cope with the increasing workload and with PR.

Dental Membership.
This has been a controversial decision. It has been based on the need to increase the membership. Views were sought from the membership last year which were in favour of dental membership. A democratic vote was made at the AGM supported this. Dentists will only be able to join on the same basis as Doctors and all will be subject to an examination in the future.

An examination committee is due to be established to develop an exam which maybe in 2 parts. Part 1 associate membership and Part 2 full membership. Currently this is at the exploratory stage.

The GMC were going ahead quite quickly with the principle of credentialing but work stalled and little progress was made. However it appears that they are restarting this process and we are due to have another meeting with them to develop aesthetic medicine. Clearly having a high standard examination will be very useful for BCAM to set standards for credentialing.


This is launched next month. It has met with opposition and concerns that it includes beauty therapists although they are on a separate register. . BCAM has never supported beauty therapists injecting and this has been made clear through the work from 2013- 2015 with the HEE and then beyond this with the JCCP. We share members concerns and have voiced them regularly.
Doctor’s organisations BAARPS BPRAS BAD and BCAM came together with the nurses as BACD to develop a set of standards for the whole industry. The DoH insisted that the whole industry was included for the funding to be released. In the end BCAM decided it would be better to be part of this and have a voice rather than shout from the side-lines despite reservations about including non clinicians. However once standards are established it will become easier to exclude beauty therapists from any injectable aesthetic treatments. We can also lobby for legislation. It will also make it more difficult for any person even a clinician to attend a short training course and be “trained”.

You will have noticed that there is considerably more about BCAM in the press – mainly industry press currently. This is due to a massive effort to increase our profile. We intend to trial a PR agency to increase our profile with the public.

In conclusion

Your views matter and we as a Board are listening. However it helps us to hear these views at the early stages of a plan and not after a decision has been made or second hand when we hear a member is upset about something. It is really disappointing for something to be communicated and no-one responds with a view and then when that plan is enacted there is controversy and unpleasantness. Even worse facts are distorted and it descends into gossip which much of the debate seems to have done. Similarly it is not always practical to do what we might want. For instance simply shouting and complaining rarely achieves a goal particularly when you are negotiating with Government and large professional organisations it can look like protectionism. Sometimes a more considered approach working jointly is more effective and people are more likely to listen. This does not necessarily mean that basic beliefs principles and strategic goals need to be sacrificed.
Please do bear in mind that the Board do this on a voluntary basis. If it becomes unpleasant or difficult we will get to a point where nobody will want to join the Board.
It is important for BCAM to remain a voice of influence and increase its influence. It is for these reasons we need the membership support in going forward. If we can continue to increase the value and standing of BCAM membership and exclude those practitioners who are not qualified to practice this will benefit both our patients and our businesses. So please help us.