Advertising Standards Authority - Part 2

Promotional Marketing, Use of the term 'Dr', and 'No.1' claims

Promotional Marketing, Use of the term 'Dr', and 'No.1' claims slides 

Assessment for ALL members to complete 

 

Session Overview:

PROMOTIONAL MARKETING USE OF THE TERM ‘DR, AND ‘NO. I’ CLAIMS

Date: 8th March 2023

 

Useful resources provided by the ASA 

POM's (including Botox)

Botox - Frequently Asked Questions (FAQs) - ASA | CAP

Enforcement Update – Ads for Botox on social media - ASA | CAP

Making sure your Instagram advertising doesn’t raise any eyebrows - ASA | CAP

Beauty and Cosmetics: Botulinum toxin products - ASA | CAP

Healthcare: Prescription-only Medicines (websites). - ASA | CAP

Health: Celebrities and health professionals - ASA | CAP

Cosmetic interventions 

Guidance on the marketing of surgical and non-surgical cosmetic procedures - ASA | CAP

Use of Dr

Use of the term "Dr": Dentists - ASA | CAP

Promotional marketing

Promotional marketing: General- ASA | CAP