Advertising Standards Authority - Part 2

Promotional Marketing, Use of the term 'Dr', and 'No.1' claims

Promotional Marketing, Use of the term 'Dr', and 'No.1' claims slides 

Assessment for ALL members to complete 

 

 

Useful resources provided by the ASA 

POM's (including Botox)

Botox - Frequently Asked Questions (FAQs) - ASA | CAP

Enforcement Update – Ads for Botox on social media - ASA | CAP

Making sure your Instagram advertising doesn’t raise any eyebrows - ASA | CAP

Beauty and Cosmetics: Botulinum toxin products - ASA | CAP

Healthcare: Prescription-only Medicines (websites). - ASA | CAP

Health: Celebrities and health professionals - ASA | CAP

Cosmetic interventions 

Guidance on the marketing of surgical and non-surgical cosmetic procedures - ASA | CAP

Use of Dr

Use of the term "Dr": Dentists - ASA | CAP

Promotional marketing

Promotional marketing: General- ASA | CAP